Sustainability Challenge – Church & Dwight (2021)
This project, undertaken for Church & Dwight, an S&P 500 listed world leader in household and personal care products, sought partnerships with startups developing innovations that can, with the use of baking soda (sodium bicarbonate) aid the environment or sustainability. Baking soda is the basis of Church & Dwight’s brand, ARM & HAMMER®, a household staple. Baking soda also has numerous industrial and environmental applications. To further the use of baking soda (sodium bicarbonate) in more environmental and sustainable applications around the world, Church & Dwight was looking to collaborate with startups developing the appropriate technology and innovation.
Solutions could be based around (but not limited to): carbon capture; carbon tech; biofuels; water purification; mycelium-based plastic alternatives (packaging, leather analogs, etc.); soil remediation or enhancement; and sustainable food processing. The project required a global outlook, and the utilization of resources that reflected this, with solutions at all stages of development considered.